About Us

SAUERLAND MEETS AMERICA

In the USA - the land of unlimited possibilities and unfortunately of unlimited volumes of trash as well - trash containers in the typical American dimensions of 50 litres and more have been in production since the 1920s. These bins were originally developed for the catering trade, but soon found their way into American households. But it was not until the 1970s that the American 'trash can' celebrated its triumphal as symbol of the typically American design. This feat was achieved with the help of a German exchange student in the US: Egbert Neuhaus, the current managing director of Wesco. During his stay in Texas, one of these typically American trash cans caught his eye - and it was 'love at first sight'. Neuhaus brought the product idea back to Germany with him to his father's factory. Due to long years of experience in metal processing the Wesco-team brought the necessary expertise to the table for re-designing the American 'trash can'. Based on the American idea of 'large volume large input flap', the body and the semicircular lid of the trash bin were adapted to each other in such a way that the proportions were perfectly well suited to one another, and topped off by a large, technically solid input flap made of stainless steel and stable handles. Further technical details were added. Now the only thing missing was a new name: based on the writing engraved on the flap, it was christened 'Pushboy' - the first child of an entire family which today comprises more than 20 design products.

THE DESIGN

Sauerland meets America. The company´s close connections to the United States have a strong influence on the design of the Wesco-products. The distinctive Wesco-design of the "Boys & Master-Series" - high volumed and colourful - make the products unique. Pushboy & Co. are available in more than 30 different versions. The American way of Wesco!